We started as operators. For decades we've built, scaled, and sold our own health & beauty brands, and learned what drives profitable growth in one of the most regulated categories in advertising.
Sugarwave began when other founders asked us to do for them what we do for ourselves. Today we partner with a select number of brands to do exactly that.
Health & beauty is all we do.
Telehealth
Synchronous and asynchronous care: TRT, HRT, weight loss, dermatology, and more.
Health & Beauty
Supplements, beauty, and VSL-driven brands.
What we do
Creative strategy & production
Angles, hooks, and concepts built on what converts in health & beauty, produced at the volume real testing requires.
Media buying
Senior-led paid social, managed for profit rather than vanity metrics.
Landing pages & advertorials
Pages built to convert the traffic we drive, and to hold up to platform review.
Growth strategy
Offer, positioning, and scaling decisions made with an owner's view of the P&L.
Reporting
Clear visibility into the numbers that matter: CAC, contribution margin, and lifetime value.
From foundations to profitable scale.
FoundationsMonth 1
Research, offer mapping, tracking, and a creative system built for volume.
TestingMonth 2
High-volume creative testing across angles, hooks, and formats.
ScaleMonths 3–4+
Cut what doesn't work, feed what does, and scale spend at or beyond target.
Our aim is to reach target and begin scaling within 90 days.
Decades owning and scaling our own brands. We treat yours like it's our own.
Senior teams
Senior media buyers and creative strategists on every account.
Proprietary creative systems
Built for rapid testing at high volume.
Built for regulated categories
Creative and pages built within platform health policies and claim standards, so accounts stay healthy as spend grows.
Operator background
Decades owning and scaling our own health & beauty brands.
Frequently asked
Who do you work with?
Telehealth platforms and health & beauty brands only.
Is there a minimum spend?
Our partners range from emerging brands to those spending millions per month. For brands earlier in their growth, we recommend at least $30k per month in paid media, or the ability to invest that in testing.
How soon will we see results?
Most partners reach target and begin scaling within 90 days.
How do you handle compliance?
We build within platform health policies and claim standards. Your medical or legal team keeps final sign-off.
Let's build what's next for your brand.
We partner with a select number of health & beauty brands at a time. Tell us where you are and where you want to go.
Thank you, there. We'll be in touch.
A senior member of our team will review your note and reply by email.